Digital Marketing Agency
Strategy . Technology . Creative . Distribution
ABOUT US
We are the gateway to taping into what’s on the minds and hearts of Consumers. How they entertain, work, buy, play and what they care about.
The Groovy Mango and The Groovy Mango Collective exist to provide our partners (Publishing Companies, Corporations, Non-Profits) innovative avenues to reach consumers. We exist to move the needle and to deliver engaging content and messaging that give our partners solid proven activations and the best opportunity for success.
We are a marketing and media solutions provider. We introduce marketing initiatives to consumers in ways that provide our clients a competitive advantage. We help maximize leads, elevate engagement in a highly competitive digital, search and mobile first world.
Our leadership made the decision to lean into a ‘digital-first’ strategy with an emphasis on experiential and entertainment/broadcast initiatives. The Groovy Mango strategy is laser-focused on an increased digital footprint leveraging leading edge delivery formats including Geo-Fencing, experiential activations, podcasts, broadcast/OTT, custom video and social media amplification.
Digital Branding, Marketing, Public Relations Agency.
We help clients maximize leads & sales through digital touch points. (including Geo-Fencing, WOM/ Consumer driven content etc.) We uncover consumer insights and opportunities, creating product marketing programs, branding strategies, PR initiatives and communications that drive results.
A marketing services agency.
At The Carbon Thread, we pride ourselves on bringing an end-to- end strategy to address our client’s biggest challenges. Through our years of experience, we deploy the right mix of solutions to deliver real value and sustainable growth.
A creative marketing services and business ideation firm.
At One Haven we specialize in the branding and marketing of influencers, well-known media and political personalities. We develop and market products in the, publishing, food, aviation and sports industry.
OUR SERVICES & CAPABILITIES
We pride ourselves on bringing an end-to-end strategy to address our client’s biggest challenges. Through our years of experience, we deploy the right mix of solutions to deliver real value and sustainable growth.
DISCOVERY, RESEARCH, AUDITS
KEY STAKEHOLDER INTERVIEWS
DIGITAL STRATEGY
CONTENT STRATEGY
BRAND STRATEGY & ARCHITECTURE
COMPETITOR ANALYSIS
CAMPAIGN DEVELOPMENT
DATA ANALYSIS
UX/UI
WORDPRESS DEVELOPMENT
ECOMMERCE DEVELOPMENT
INFORMATION ARCHITECTURE
WIREFRAMING/PROTOTYPES
CONTENT MANAGEMENT SYSTEMS
CRM SYSTEMS
CHAT MESSENGER
EMAIL MARKETING & AUTOMATION
GOOGLE PRODUCT INTEGRATIONS
CONTENT IDEATION
VISUAL CONTENT PRODUCTION
PODCAST PRODUCTION
CREATIVE WRITING
MICRO-CONTENT
POST-PRODUCTION/VFX
GRAPHIC DESIGN
PAID ADVERTISING (FACEBOOK & GOOGLE)
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA
INFLUENCER PARTNERSHIPS
PUBLISHER NETWORKS
Programmatic Display & Geo-fencing. What’s the attraction?
Our partners know they are always leveraging best-in-class tech. We added Addressable GeoFencing (US only) and Geo-Lift Reporting in the last 6-months.
We understand how to properly structure programs to maximize learnings and to uncover the campaign adjustments needed to drive optimum campaign results
We share and crosspollinate best practices. Clients use us to help solve complex problems.
In 2015, we launched with one Geo-Fencing and Programmatic Platform. Today we leverage three (3) depending the business goals/needs of the client.
Geo-Fencing + Programmatic Display can be used in many different ways. Here is a sample of how we leverage experience and expertise to help client’s business problems
Target Ads To Voter HHs on All Platforms
Leverage Credit Bureau Data to Eliminate Wasted Impressions
Target Impressions To Voters By Disposition (Reg. Not-Reg. Un-Active)
Event Extension and Amplification
Digital CRM Extension
Engaged Voter Identification And Research
Connect Device ID to Household Owner Info
Support Off-Line Activities Like Direct Mail